Even with its bankruptcy exit still not final, J.C. Penney is attracting new national brands to get ready for a holiday shopping season that’ll begin earlier than usual.
Penney’s new brands are mostly in its home department, which is where Americans have been spending money during the COVID-19 pandemic.
Penney plans to exit bankruptcy this year so it has to stay in the game. It responded to Amazon Prime Day with its own Cyber Days Monday through Wednesday.
Retailers including Walmart, Target, Best Buy and others are moving up Black Friday discounts to compete with Prime Day. The two-day Prime Day was delayed from its usual mid-summer dates as even Amazon was overwhelmed with